The Prevention of Blindness Society of Metropolitan Washington aims to increase awareness about eye health and promote healthy vision habits among young adults. The project involves developing a digital eye health awareness campaign specifically tailored for TikTok and Instagram Reels. These platforms are popular among the target demographic, making them ideal for disseminating educational content. The campaign should creatively engage viewers, providing them with practical tips on eye care and the importance of regular eye check-ups. The project will allow learners to apply their knowledge of digital marketing, content creation, and health communication. The goal is to create a series of engaging, informative, and shareable short videos that can effectively convey the message and encourage positive behavioral changes in eye health practices.

The project deliverables include a series of 5-7 short videos (15-60 seconds each) designed for TikTok and Instagram Reels. Each video should focus on a specific aspect of eye health, such as the importance of regular eye exams, tips for reducing screen time, and exercises for eye relaxation. Additionally, a content calendar outlining the posting schedule and a brief report on the campaign strategy and expected outcomes should be provided.