Digital Content Creation
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Project scope
Categories
Marketing strategy Media Visual artsSkills
content creation vision rehabilitation digital content newsletters graphic design ethical standards and conduct marketing social media glaucoma writingWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
Founded in 1936, the Prevention of Blindness Society of Metropolitan Washington (POB) is dedicated to the improvement and preservation of sight and quality of life by providing services and education, and by championing healthy vision and innovation to everyone in our area.
Each year, POB impacts approximately 13,000 community members through our evidence-based programs — including vision acuity and glaucoma screenings, eyeglasses distributions and fittings, educational vision resources and events, low vision rehabilitation services and support group networks, and more. We remain committed to comprehensive vision health, ethical service within the community, deep respect for individuals and families in all circumstances, innovation in service delivery, and serving as a facilitator among our medical and social service peers. Our organization serves the District of Columbia, Northern Virginia, and Montgomery and Prince George’s Counties of Maryland.
To accomplish this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences, and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing, graphic design, and video skills would be the ideal candidate for this project.
Regular check-in's via video to discuss progress and challenges.
About the company
Founded in 1936, the Prevention of Blindness Society of Metropolitan Washington (POB), a nonprofit organization, is dedicated to the improvement and preservation of sight and quality of life by providing services and education, and by championing healthy vision and innovation to everyone in our area. Each year, POB impacts approximately 13,000 community members through our evidence-based programs, ranging from vision acuity and glaucoma screenings, eyeglasses distributions and fittings, educational vision resources and events, low vision rehabilitation services and support group networks, and more. We remain committed to comprehensive vision health, ethical service within the community, deep respect for individuals and families in all circumstances, innovation in service delivery, and our ability to serve as a facilitator among our medical and social service peers.
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